O-Way Hcolor Nourishing Hair Cream Colour [90.11] Intense Ash Super Bleaching Blonde

O-Way Hcolor Nourishing Hair Cream Colour in [90.11] Intense Ash Super Bleaching Blonde is a high-lift professional hair color built for the palest, coolest blondes imaginable. Part of O-Way's super-lightening series, this Italian nourishing cream colour lifts and tones in one considered step, pairing powerful lightening ability with an intense double-ash reflect that shuts down yellow before it ever gets a chance to show. For platinum ambitions, this is the tube that does the heavy lifting.
Why Lightening Specialists Reach for It
The 90 series is engineered for maximum lift on suitable natural bases, while the .11 intense ash reflect delivers serious anti-warmth control, leaving hair looking icy, silvery and impeccably clean-toned rather than harsh or over-processed. True to the Hcolor philosophy, the creamy formula is enriched with nourishing botanical ingredients, helping hair retain softness, elasticity and shine even through an ambitious lightening service.

Super-lightening professional cream colour in [90.11] Intense Ash Super Bleaching Blonde
High-lift formula designed to lighten and tone in a single process on appropriate bases
Doubled ash reflect for strong neutralization of yellow and brassy undertones
Nourishing cream texture that applies smoothly and saturates evenly through the lengths
Crafted by O-Way, Italy's professional agricosmetic colour house
The go-to for platinum, silver-leaning and Nordic blonde transformations

Technique Notes
Best results come on light to medium natural bases: mix with the higher-volume O-Way developer specified in the technical guide, apply to dry, unwashed hair and monitor the lift closely as it develops. This is a professional product — a strand test, skin sensitivity test and careful timing are essential to a beautiful, even result. Afterward, a violet-toned or bond-caring home routine keeps the cool tone pristine between appointments.
Order from Husn Al-Jamal
As a trusted source of authentic O-Way professional colour, Husn Al-Jamal helps stylists deliver show-stopping blonde transformations with total confidence in what is in the bowl. Keep [90.11] Intense Ash Super Bleaching Blonde stocked in your dispensary and the coolest blonde on the colour chart is always within reach — add it to your order today.