J. Cat H2O Fresh Dewy Hydrating Face Primer

J.Cat Beauty H2O Fresh Dewy Hydrating Face Primer is a water-based primer that prepares skin for makeup while addressing dehydration at the same time. Understanding what a primer actually does matters here: it creates a smooth, hydrated layer between skin and foundation, which stops the makeup from being absorbed patchily into dry areas and clinging to texture — the reason foundation can look flawless at eight in the morning and flaky and separated by lunchtime. Being water-based rather than silicone-heavy, it feels light and fresh rather than slippery, and it plumps the skin so fine lines and dry patches are less noticeable. The dewy finish adds a healthy glow beneath foundation, giving that lit-from-within look rather than a surface shine. Particularly well suited to dry, dehydrated and mature skin, and to anyone whose base looks flat. Apply a thin layer to clean, moisturised skin, allow a moment to set, then apply foundation as usual. Also pleasant worn alone on bare-skin days.