Sol De Janeiro Strengthening + Smoothing Shampoo

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe. 

• A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
• Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.  

Clinically proven after one use:

• 58% of damage repaired
• 71% frizz reduction for 8 hours*
• Helps protect hair from future damage*
• 76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Sol De Janeiro Strengthening + Smoothing Shampoo is expertly formulated to fortify and smooth hair from root to tip. This shampoo helps strengthen strands while reducing frizz, delivering improved manageability and shine. Ideal for those seeking healthier, more resilient hair with a polished finish.