Aveda Invati Advanced Exfoliating Shampoo

Aveda Invati Advanced Exfoliating Shampoo in Light is the first step in Aveda's clinically proven system for thicker, fuller-looking hair. This 6.7 oz (200 ml) formula does double duty: it cleanses hair while gently exfoliating the scalp, using salicylic acid derived from wintergreen to clear away dead skin cells, sebum and product buildup that can clog follicles and dull shine. A clean, balanced scalp is the foundation of healthy growth, and regular use helps create exactly that environment. The Light version is specifically calibrated for fine to medium hair — it removes buildup thoroughly without adding weight, so strands lift at the root and feel airy and voluminous rather than coated. Powered by 97% naturally derived ingredients including Aveda's densifying botanical blend, Invati Advanced is designed to help reduce hair loss due to breakage when used as a full system. Vegan, cruelty-free and free of parabens, sulphates and silicones. Massage into wet scalp for one to two minutes to maximise the exfoliating action, then rinse. Follow with the Invati Advanced thickening conditioner and scalp revitalizer.